(Photo Credit: Rebecca Bollwitt) A couple of weeks ago I had a chance to head to Google’s office for a full day of AdSense discussion. As part of the event we got to ask questions via an online form and members who attended were asked to vote on the questions. The top 9 voted on questions were answered by Google’s staff.
It was great to see that my question was voted 3rd most popular.Here’s the inside scoop for you direct from Google:
Question #1: “Ad erosion (aka ad blindness): As a way to fight the inevitable, could the publisher define a section of the page within which Google may embed in a random place the ads, with some features for the publisher to somehow control the decision?”
Google’s Answer: It’s a good idea. There is an entire engineering team dedicated to figuring out different ways in which we can increase partner revenue through UI optimizations, and you can bet that ad-blindness is on their radar. At the moment most partners want ads to appear in consistent places; also remember that you can write a simple script to test different ad codes in different places, which I would strongly recommend.
Question #2: “Does Google recognize semantic tags (microformats and RDFa) to better qualify ads served on the page, which would increase the conversion, hence revenue?”
Google’s Answer: I don’t think so.
Question #3 (mine): “Can you share with us website layouts that are getting > 10% click through rates or higher?”
Google’s Answer: Unfortunately we don’t share any publisher information publicly. Remember though a 10% CTR probably isn’t that desirable, since it may suggest users aren’t finding what they want on your site.
“The fact is that users tend to click on display images more than text images. Also, if you limit to just text than you are disallowing a lot of bidders from entering into the auction, thus driving down your potential eCPM.”
Question #4: “I’d like to see performance standards or ranges for different site categories. In other words, is my site underperforming or overperforming on CTR or CPM? And how do I figure this out? I can do it for traffic in Analyzer – but not in Adsense.”
Google’s Answer: I agree 100% with this, and it’s something we are thinking about. There are certain concerns that we first need to address: for example, we don’t want to disclose CPCs across verticals because that might drive down what advertisers are paying. We are definitely thinking about this though.
Question #5: “When is it best to use “text only” or “image only” ads?”
Google’s Answer: I would say it’s always advantageous to use both, although if you run tests and find one performs better than the other you can optimize accordingly. The fact is that users tend to click on display images more than text images. Also, if you limit to just text than you are disallowing a lot of bidders from entering into the auction, thus driving down your potential eCPM. That being said, if you find your users like text ads more than image ads, you may want to keep just text ads.
Question #6: “Does Google have plans of introducing an AdSense Optimizer? I would like you to figure out algorithmically: 1. what colors are best 2. what positions are best 3. what networks in your inventory pay the best. I define the ad blocks, you do the work!”
Google’s Answer: It’s a good question, but the main issue is that unlike adwords, where simply changes can be made to increase performance, AdSense performs differently on different pages depending on site design, layout, colours, etc. As such, it would be a very large engineering feat to created an automated system that could determine ideal performance simply by reading your code. Our objective is to give you as much advice and access to best practices so that you can figure out what works best for your site.
“Do Google Adsense ads have a positive, negative or neutral effect on a visitor’s perception of a website?”
Question #7: “I’d like info on the review my site makes from each region/country. For example, if I get a large % of my revenue from California or Australia, I could add more content specific to those areas.”
Google’s Answer: Use Analytics! Google Analytics gives you that information specifically.
Question #8: “How can you use Google Analytics data to help your website generate more income?”
Google’s Answer: We have some new videos coming out dealing with this question specifically. In the meantime, check out: http://adsense.blogspot.com/2009/04/analytics-integration-for-all.html
Question #9: “Do Google Adsense ads have a positive, negative or neutral effect on a visitor’s perception of a website?”
Google’s Answer: That’s a good question and I don’t have any metrics to prove my theory, but what I’d suggest is that, by showing relevant ads Google enhances the user experience by making it easy to users to find additional information regarding what they’re looking for. Also, Google has a well-respected brand which ads credibility to the ads, so overall I think it’s positive.
What do you think? Is there a question you would like to ask the AdSense team? Please comment below – I would love to hear from you earn money online free .earn money online fast .earn money online surveys .earn money online from home .earn money online paypal ,earn money online for kids .earn money online fast and free,earn money online free by playing games ,earn money on youtube ,earn money on the internet .earn money on the side .earn money on the computer .earn money on the weekend ,earn money on the road ,earn money on the website .best way to earn money on the web .how to earn money on the web .what is the fastest way to earn money on webkinz .earn money on facebook ,earn money on amazon ,earn money on ebay ,earn money on iphone ,earn money on tumblr ,earning money on social security .earning money on the internet .earning money from a blog ,earning money from a blogger com .earning money without a job .earning money online without any investment , earning money online without any investment in india ,earning money for college ,earning money for college students ,earning money forum ,earning money ideas ,earning money in america ,online money earning jobs ,refer a friend earn money ,earn money friend finder .earn money by watching videos ,earn money blogging ,earn money blogging uk .arn money blogging philippines .earn money bidvertiser .earn money bing . earn money bitcoin ,make money online ,make money blogging ,make money on youtube ,make money now ,make money online free ,make money online with google .make money on the internet ,make money on the internet blog .make money on twitter ,make money quick ,freelance jobs .freelance jobs online .freelance photography ,freelance photography chicago ,freelance writing jobs ,pay per click programs .pay per click affiliate programs .pay per click affiliate programs india ,pay per click advertising ,pay per click tips ,pay per click tips tricks ,pay per click rates ,pay per click websites ,pay per click training ways to make money online without scams make money online for free make easy money online make money from home earn extra money fast kids make money online fast for free make money online fast and free make money online fast and easy earn extra money home earn free money home make money home online jobs home work online home online surveys home paid surveys home make money online from home for free online jobs paypal work from home paypal paid surveys paypal earn free money paypal online surveys paypal make money paypal free money website fast money website jobs website work from home website adsense website how do i make money on my website how to make money on internet advertising how to make money web hosting earn money webkinz earn money website earn money webcam earn money internet make money web free money web easy money web fast money web free money website fast money website jobs website work from home website adsense website how do i make money on my website make money web how to make money on internet advertising
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