My Favorite Affiliate Program – What’s Yours?

I was just sifting through the plethora of graphics and landing pages for theSiteSell (5 Pillar) Affiliate Program the other day.

It made me wonder why more companies don’t put the same amount of effort into developing affiliate tools, training and guidance as SiteSell.com.

No wonder 98% of affiliates fail.  The training typically doesn’t go beyond an automated welcome email that includes a link to a login area.

I bet most companies could triple affiliate earnings if they just put inhalf the amount of work that SiteSell puts into helping their affiliates make more sales.

Check out their program features below and see if you know of another program that comes close to this.

And if you run an affiliate program, take lots of notes!  This is how you make affiliates like me very happy. 

1) Over 60 Landing Pages

Yes, I said sixty. 

SiteSell recognizes a lot of their affiliates do not have sites on Webmastering and making money online.  Many of their affiliates are customers with sites on other subjects. Remember, people who own your products, often become your highest earning affiliates.

So they created landing pages that target travel buffs, stay-at-home mom’s, real estate professionals, retirees, students and the list goes on.  Each landing page also has matching promotional graphics of all sizes.

It’s a brilliant tactic that most affiliate programs never implement.  It helps affiliates craft campaigns that speak directly to their audiences so everyone is not using the same, generic landing page.

2) Lifetime Customers.  Lifetime Commissions.

When someone purchases any SiteSell product from your affiliate link, they are tied to your account forever.  And I’m not just talking about browser cookies that may be deleted or overwritten.

They are tied to you by name, address and other personal identifiers in the SiteSell database.  So if someone makes another purchase 4 years later, you’ll still get the credit because those identifiers still have you linked to their account.  And when they renew their subscription, you will also earn commissions on that as well.

3) “Video Build It!”

Based on my own YouTube experience, I can tell you that video sells, and SiteSell knows this. Why more companies don’t provide videos for their affiliates is a mystery to me.  It converts like crazy if you use it properly.

Just like the landing pages, SiteSell’s affiliate program offers a handful of videos that target different audiences. Using SiteSell’s “Video Build It!” feature, you can easily generate the code for your site.  Your affiliate link is automatically embedded within the video as the “call to action.” See video below.

4) Link Tracking

Of course, you can setup tracking links on your own, but how many affiliates take the time to do this (especially newbies)?

SiteSell provides basic statistics like other programs, but they also allow you to easily create additional tracking links to any of their 60+ landing pages. You can reset the statistics for any link at any time.

I’m a stat junky so I love being able to compare the effectiveness of the various landing pages right inside my affiliate account.

5) Free Books & e-Courses

I love it when affiliate programs offer teasers we can give away like free books.  Valuable freebies help build credibility and they do a great job of PREselling the main products.

Many affiliate programs do this, so this is nothing new.  However, SiteSell offers seven of them and you can instantly embed your affiliate links inside them using their “Book Build It!” tool.

6) “Testimonial Build It!”

I’ve never seen an online company use testimonials more effectively than SiteSell does.  Hey, if you’ve got enough satisfied customers who willingly create them, why not use them to the fullest, right?

As an affiliate, you can login and choose testimonials that fit your audience best.  Instantly the HTML code is generated with your affiliate link to the appropriate landing page.  All testimonials include the customer’s actual site so authenticity is never a question.

For example, if your site targets stay-at-home moms, you can use a testimonial from a Site Build It! customer who is a stay-at-home mom.  This is more likely to connect with your audience because the testimonial is coming from someone with a similar background.

7) Marketing Guide

Believe it or not, SiteSell created a complete site dedicated to helping their affiliates. This is practically unheard of with most affiliate programs, but with all the tools SiteSell provides,  it’s probably a good idea so affiliates can learn how to utilize them.

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In case you didn’t know, SiteSell’s business is almost 100% affiliate driven.  So it’s no surprise they put so much effort into their program and promotional tools. Sometimes all the tools and options can be overwhelming, but I familiarized myself with the basics pretty quickly.

Obviously SiteSell’s program is not relevant and appropriate for all of you, but it’s a dream if you happen to have a site that fits.  I just wish more companies would take a page out of their book when it comes to program management and training.

Can you imagine how much more affiliates would earn if more companies invested as much time, work and energy into helping their affiliates succeed?

That’s the downside of so many companies outsourcing their affiliate program management.  There’s more of a hands-off and automated approach to management and very little training. 

SiteSell’s program is run internally so they have the freedom to create more custom, innovative tools, and their teaching style is much more personal.

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