You don’t typically hear from me twice in one week, but my stats show how much you guys love AdSense-related posts, so I hope you don’t mind a double dose of Lisa this week. 
I was playing around in the AdSense Performance reports as I often do, and decided to create a few graphs showing the breakdown of different earnings by category so we can compare our stats. Here are the ones I focused on:
- % of Earnings by Unit Size
- % of Earnings by Ad Type
- % of Earnings by Targeting Type
- % of Earnings by Product
If you haven’t switched over to the new interface (which isn’t so new anymore), then you’re missing some great reports — especially if you’re a stat junky like me.
In November, they will be shutting off the old interface and you will be forced to use the new one. So you might as well get acquainted if you haven’t already.
So let’s start with the first report I ran…
One of the reasons I redesigned my static site was because I wanted a column to accommodate larger widgets, images and the 300×250 AdSense unit. Many of you told me how well the unit converted for you and boy were you right!
My CTR (click through rate) for the right column unit on 2 Create a Website increased by 65% and my Page RPM (page revenue per 1,000 impressions) increased by 59% in August. I also switched from all text ads to text and image ads. The new 300×250 unit was the biggest reason for my record month in August 2011.
For awhile, the 728×90 unit was winning consistently, but it tied for 2nd place last month.
Text ads have always performed best for me so this is no shocker. But I will say that text and image ads on my static site outperform my blog by far. Text ads performed so poorly on my blog, it wasn’t even worth the time and space.
My blog tends to receive traffic from a lot more savvy users (particularly IMers, seasoned Webmasters and bloggers, etc.) compared to my static site. In general, these people are less likely to click on ads. And of course, traffic has a lot to do with it as well. My static website receives a lot more traffic than my blog.
The 728×90 unit is the only one that converts here. I don’t get that many clicks, but my Page RPM (page earnings per 1,000 impressions) is fairly high and makes it worthwhile.
Contextual Ads
I would imagine most of you probably earn more from contextual ads like me. These are the ads that are simply targeted by page content. In general, ads with the best bid and quality score end up on your site.
Placement Ads
Placement ads can earn you more per click because these advertisers are willing to outbid all the contextual advertisers to place an ad on your site specifically. It’s very important to ensure your site is optimized and accessible to placement advertisers.
Interest-Based Ads
These are ads that show up based on where the user has visited. So if they were on a car website before coming to your site, they may see a car ad even though your website is not about cars.
I have turned off Interest-Based ads in my account (Under “Allow and Block Ads” / “Advanced Settings”), but I learned that 3rd party networks can still serve them up. So that explains the 7% in earnings even though I have opted out of Interest-Based ads.
This report shows that most of my earnings come from the Contextual ads and images on my site. Hosted AdSense for Content is related to the YouTube Partner program and other 3rd party ads that may show on your site.
This breakdown has been pretty consistent for me over the years. There was a slight increase in the Hosted AdSense for Content over the past year (YouTube), but nothing major. I combined Search and Feeds because they were roughly the same and so low compared to the other categories.
Keep in mind, the reporting Interface doesn’t breakdown the percentage. I just did some simple math to figure that out, and I created the pie charts in Excel to make everything easier on the eyes.
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I was playing around in the AdSense Performance reports as I often do, and decided to create a few graphs showing the breakdown of different earnings by category so we can compare our stats. Here are the ones I focused on:
- % of Earnings by Unit Size
- % of Earnings by Ad Type
- % of Earnings by Targeting Type
- % of Earnings by Product
If you haven’t switched over to the new interface (which isn’t so new anymore), then you’re missing some great reports — especially if you’re a stat junky like me.
In November, they will be shutting off the old interface and you will be forced to use the new one. So you might as well get acquainted if you haven’t already.
So let’s start with the first report I ran…
One of the reasons I redesigned my static site was because I wanted a column to accommodate larger widgets, images and the 300×250 AdSense unit. Many of you told me how well the unit converted for you and boy were you right!
My CTR (click through rate) for the right column unit on 2 Create a Website increased by 65% and my Page RPM (page revenue per 1,000 impressions) increased by 59% in August. I also switched from all text ads to text and image ads. The new 300×250 unit was the biggest reason for my record month in August 2011.
For awhile, the 728×90 unit was winning consistently, but it tied for 2nd place last month.
Text ads have always performed best for me so this is no shocker. But I will say that text and image ads on my static site outperform my blog by far. Text ads performed so poorly on my blog, it wasn’t even worth the time and space.
My blog tends to receive traffic from a lot more savvy users (particularly IMers, seasoned Webmasters and bloggers, etc.) compared to my static site. In general, these people are less likely to click on ads. And of course, traffic has a lot to do with it as well. My static website receives a lot more traffic than my blog.
The 728×90 unit is the only one that converts here. I don’t get that many clicks, but my Page RPM (page earnings per 1,000 impressions) is fairly high and makes it worthwhile.
Contextual Ads
I would imagine most of you probably earn more from contextual ads like me. These are the ads that are simply targeted by page content. In general, ads with the best bid and quality score end up on your site.
Placement Ads
Placement ads can earn you more per click because these advertisers are willing to outbid all the contextual advertisers to place an ad on your site specifically. It’s very important to ensure your site is optimized and accessible to placement advertisers.
To do this go to “My Ads”, click “Custom Channels” and click the channels you want to make “targetable.” Next to Targeting, check the box that reads “Show this custom channel to advertisers as a targetable ad placement.”Prior to doing this, (last Summer) my percentage of earnings from placement ads was 6% of my overall earnings. It is now 12%. That’s a 100% increase. So make sure you set your channels to “targetable” and become accessible to people who want to bid exclusively on YOUR site.
Interest-Based Ads
These are ads that show up based on where the user has visited. So if they were on a car website before coming to your site, they may see a car ad even though your website is not about cars.
I have turned off Interest-Based ads in my account (Under “Allow and Block Ads” / “Advanced Settings”), but I learned that 3rd party networks can still serve them up. So that explains the 7% in earnings even though I have opted out of Interest-Based ads.
This report shows that most of my earnings come from the Contextual ads and images on my site. Hosted AdSense for Content is related to the YouTube Partner program and other 3rd party ads that may show on your site.
This breakdown has been pretty consistent for me over the years. There was a slight increase in the Hosted AdSense for Content over the past year (YouTube), but nothing major. I combined Search and Feeds because they were roughly the same and so low compared to the other categories.
What About You?
So how does your breakdown compare? Any similarities?Keep in mind, the reporting Interface doesn’t breakdown the percentage. I just did some simple math to figure that out, and I created the pie charts in Excel to make everything easier on the eyes.
I’d love to hear from you. Let’s chat!earn money online free .earn money online fast .earn money online surveys .earn money online from home .earn money online paypal ,earn money online for kids .earn money online fast and free,earn money online free by playing games ,earn money on youtube ,earn money on the internet .earn money on the side .earn money on the computer .earn money on the weekend ,earn money on the road ,earn money on the website .best way to earn money on the web .how to earn money on the web .what is the fastest way to earn money on webkinz .earn money on facebook ,earn money on amazon ,earn money on ebay ,earn money on iphone ,earn money on tumblr ,earning money on social security .earning money on the internet .earning money from a blog ,earning money from a blogger com .earning money without a job .earning money online without any investment , earning money online without any investment in india ,earning money for college ,earning money for college students ,earning money forum ,earning money ideas ,earning money in america ,online money earning jobs ,refer a friend earn money ,earn money friend finder .earn money by watching videos ,earn money blogging ,earn money blogging uk .arn money blogging philippines .earn money bidvertiser .earn money bing . earn money bitcoin ,make money online ,make money blogging ,make money on youtube ,make money now ,make money online free ,make money online with google .make money on the internet ,make money on the internet blog .make money on twitter ,make money quick ,freelance jobs .freelance jobs online .freelance photography ,freelance photography chicago ,freelance writing jobs ,pay per click programs .pay per click affiliate programs .pay per click affiliate programs india ,pay per click advertising ,pay per click tips ,pay per click tips tricks ,pay per click rates ,pay per click websites ,pay per click training ways to make money online without scams make money online for free make easy money online make money from home earn extra money fast kids make money online fast for free make money online fast and free make money online fast and easy earn extra money home earn free money home make money home online jobs home work online home online surveys home paid surveys home make money online from home for free online jobs paypal work from home paypal paid surveys paypal earn free money paypal online surveys paypal make money paypal free money website fast money website jobs website work from home website adsense website how do i make money on my website how to make money on internet advertising how to make money web hosting earn money webkinz earn money website earn money webcam earn money internet make money web free money web easy money web fast money web free money website fast money website jobs website work from home website adsense website how do i make money on my website make money web how to make money on internet advertising
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