Friday, September 30, 2011

Profiting as a YouTube Partner

There are many benefits to posting videos on YouTube. For one, it can help improve your online exposure by giving your potential audience another way to find you online.
Also, because YouTube is owned by Google, they will often display the videos in their natural search results on Google.com. So, not only can people find your videos on YouTube.com, they may also find them in Google as well.
Finally, the benefit I want to talk about here is their Partner Program. As a YouTube partner, you can display ads within or alongside your videos and you get paid for every ad click.
The program works very much like Google AdSense. In fact, your earnings and reports are all tied into your AdSense account. If you do not have an account upon applying for the Partner Program then you'll be prompted to create one.

Getting Accepted as a YouTube Partner

YouTube does not disclose the specific requirements for getting accepted into the program. They simply state you must meet some predetermined criteria that consists of, but not limited to: number of subscribers, video views, video content quality, etc.
Some people have suggested that you need at least 600 subscribers and over 100,000 video views before you will be accepted into the program. Although, I've heard of people getting accepted with less than 100 subscribers. I think a lot depends on the type of channel you have and the quality of your videos.
For example, channels about how to make money tend to have a lot of sketchy, spammy content so YouTube may be more strict with channels that have this kind of content.

How Much Can You Make as a Partner?

Just like the Google AdSense Program, the details of how much you earn per click or your total earning potential is not disclosed. Overall, your earnings depend on how much the advertiser is paying for the ad and how much Google decides to share with you.
The more related the ads are to your videos, the greater chance people will click on them. Just know that you cannot control what ads show up. That's all up to YouTube. It's important you title and tag your videos accordingly so YouTube can serve up ads that are as relevant as possible.
It's reasonable to believe that certain channels may make more than others due to the nature of the ads. For example, financial ads may pay more than gaming ads. I have no proof of this, of course. I'm only speculating.

Applying for the YouTube Partner Program

To apply for the program, simply login to YouTube and then go to http://www.youtube.com/partners. When you try to apply, YouTube will quickly scan your account details and if you have a small chance of getting accepted they will warn you to come back and try to apply at a later time.
It should only take a few days to hear back from YouTube after you apply, and if your application is declined, you cannot re-apply for a certain period of time.

Creating a Channel Banner for YouTube

Once you become partner, you can create a channel banner on the homepage of your YouTube channel. Here's a video on how to do that...
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